On September 4, 2008, the service was renamed Amazon Video on Demand.
The service debuted on Septemas Amazon Unbox in the United States. Among the new territories, the service was included with Prime in Belgium, Canada, France, India, Italy, Pakistan, Spain, Poland, and Brazil, while for all other countries – for instance Bulgaria, it was made available for a monthly promotional price of $/€2.99 per month for the first six months and $/€5.99 per month thereafter. On December 14, 2016, Prime Video launched worldwide (except for Mainland China, Cuba, Iran, North Korea, Syria) expanding its reach beyond US, UK, Germany, Austria, and Japan. The service also hosts Amazon Original content alongside titles on Video as well. On April 18, 2016, Amazon split Prime Video from Amazon Prime in the US for $8.99 per month. The service was previously available in Norway, Denmark and Sweden in 2012, but was discontinued in 2013. In the UK, Germany, and Austria, Prime Video has been available on a monthly subscription of £5.99 or €7.99 per month, continuing the plan of LoveFilm Instant. After acquiring the local streaming and DVD-by-mail service LoveFilm in 2011, Prime Video was added to Prime in the United Kingdom, Germany and Austria in 2014, a move that angered some Prime UK members as the bundling was non-negotiable with a 61% increase in subscription fee. It was then renamed as Amazon Instant Video on Demand. Launched on Septemas Amazon Unbox in the United States, the service grew with its expanding library, and added the Prime Video membership with the development of Prime. In some countries Prime Video additionally offers Amazon Channels, which allows viewers to subscribe to other suppliers' content, including HBO in the United States.
In countries like France and Italy, Rent or Buy and Prime Video are not available on the Amazon website and Prime Video content is only accessible through a dedicated website.
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In the UK, US, Germany, Sweden, and Austria, access to Prime Video is also available through a video-only membership, which does not require a full Prime subscription. It offers television shows and films for rent or purchase and Prime Video, a selection of Amazon Studios original content and licensed acquisitions included in the Amazon's Prime subscription. Prime Video, also marketed as Amazon Prime Video, is an American Internet video on demand service that is developed, owned, and operated by Amazon.
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